They rented a 2000-square-foot, nearly move-in ready office in San Diego for a couple grand a month, says Leibel. A post shared by Sand Cloud® (@sand_cloud) on Sand Cloud's momentum accelerated at an impressive and steady rate. They added accessories, water bottles and jewelry to its product line-up. In 2016 the company did $2.4 million in sales. They were also donating a percentage of life insurance for seniors over profits to marine conservation organizations — a mission that was always part of vision. "The marine life, the charity aspect made people keep following us and made people support us," says Leibel. The company now donates 10 percent of profits . "That breeds loyalty — having a mission behind your brand is what makes people loyal." The co-founders still had another milestone to conquer. For years, Leibel had been applying to be on ABC's hit entrepreneur show "Shark Tank." Finally, in 2016, the Sand Cloud application was accepted. "I wanted to be on 'Shark Tank' before we even quit our jobs," says Leibel. "I was obsessed with 'Shark Tank.'" A post shared by Sand Cloud® (@sand_cloud) on The co-founders took their appearance on the show very seriously.
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